The Federal Government has granted a 3-year tax relief to
the newly inaugurated Pay TV operator in the country, TStv Africa, as well as
tax free dividends to all investors in the company.
The Minister of Information and Culture, Alhaji Lai
Mohammed, announced this on Sunday night in Abuja at a dinner to mark the
official unveiling of the new company.
The News Agency of Nigeria (NAN) reports TStv Africa is a wholly
owned Nigerian Pay TV operator with refined offerings of novel Unclassified Pay
Per View subscription and complimentary internet services.
Mohammed, who performed the official unveiling of the new
company and its products, said the tax reliefs were in line with the Pioneer
Status recently granted to the Creative Industry by the federal government.
The minister congratulated the Chief Executive Officer (CEO)
of the company, Dr Bright Echefu, and his team for liberalising and breaking
the monopoly of Pay TV in the country.
“The important thing about what Echefu has done today is
that he has redefined the pay per view television industry and from today that
industry will never remain the same again.
“What he has done is to democratise the media and entertainment
industry and make it possible for even a peasant farmer to have access to the
best entertainment and news in the world.
“It is a great opportunity for me to be the one to unveil
TStv because just like a Nigerian made history by crashing the cost of
telephony in Nigeria, I am glad that another Nigerian is now coming forward to
crash the cost of Pay TV,” he said.
The minister commended the courage of the investor for
coming from the Diaspora to invest in his country and for believing in the
government’s seriousness about diversifying the economy.
He said the company had also demonstrated that government
alone could not do all things but needed the participation and synergy of the
private sector.
“I want to assure that this administration will continue to
assist you and other investors in creating the enabling environment for
businesses to grow,” he said.
The minister said that the government was aware of the huge
contributions of the creative industry to the nation’s economy and would
continue to support the sector.
However, he identified contents and the lack of objective
audience measurement as major challenges that had retarded the growth of TV and
advertising industries in the country.
“With the liberalisation of the industry, content has become
very key because content determines which channels are being watched and which
are not.
“Another major challenge is how to get an accurate
measurement of which channel is being watched and which is not.
“Kenya and South Africa are about one third of our
population but they do much better in TV and radio advertisement than us
because of their robust audience measurement,” he said.
The minister announced that the National Broadcasting
Commission and his ministry would organise a workshop on Nov. 28 to address the
challenge of audience measurement.
Earlier, Echefu said that TStv Africa, which had gone
through a lot of challenges, was birth to liberalise PayTV in the country, make
it affordable to every Nigerian with added values.
He said for the first time, Nigerians could now enjoy Pay
Per View because with TStv, “subscription runs as you watch and it has the facility
to pause your subscription when you travel”.
Echefu said that TStv for a start has 70 premium channels
model with the cheapest pay-TV in Africa with maximum subscription fee of
N3,000 only.
He said as a fully Nigerian brand with consideration for the
masses, TStv is not classified and it has a model that accommodate subscription
as low as N200 as N500 for a period of time.
The CEO said TStv came with PVR (Personal Video Recorder)
Decoder which allowed viewers greater control over their viewing experience
with functions like pause, rewind, forward, save and record of programmes of
interest.
Echefu said that once you subscribe to TStv, you will also
get complimentary internet service, enabled Wi-Fi, as well as video calls and
video conferencing services.
“It has an array of amazing TV channels with premium
entertainment, educative programmes that cut across all genres.
“The genres included news, music, general entertainment,
documentary, movies, religious, sports, health, kids, fashion and lifestyle that
better define the uniqueness of Nigeria’s diverse culture and traditional
values,” he said.
The CEO said TStv which was modelled for Nigerians had come
to stay, assuring that it would not fail and they would deliver on their
promises.
NAN reports that the guests at the ceremony were entertained
with live performances by musicians and comedians.
Among the dignitaries at the event were Gov. Akinwumi Ambode
of Lagos represented by the Permanent Secretary, Lagos State Ministry of
Information and Strategy, Mr Fola Adeyemi, and the Permanent Secretary, Federal
Ministry of Information and Culture, MS Grace Gekpe.
Others were the Director-General of National Orientation
Agency, Dr Garba Abari; former Minister of Aviation, Femi Fani-Kayode; Nollywood actors including Afeez Oyetoro aka
Saka, Zack Amata, Adigwe Okafor, Dr Opa Williams and Emeka Ike.
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